Real Estate Advertising Made Simple

“Bluewolf’s team and business model provide our agile organisation the critical ability to pivot and flex as necessary.”
Shane Williams, Global transformation of Sales and Marketing


REA Group Limited, a multinational digital advertising company specializing in property and headquartered in Melbourne, Australia, needed to streamline and scale their product catalogue and pricing structure.

With the complexity that comes from managing five brands, across three countries, with multiple business units and approximately 750 products, REA’s team needed a single selling hub to create a seamless global property advertising engine.

REA Group operates Australia's leading property websites.


In just twelve months, REA migrated from multiple systems with manual contracting to a fully integrated end-to-end lead-to-cash company. REA worked with Bluewolf to implement Salesforce Sales Cloud to standardize their sales process, CPQ Cloud to generate complex quotes quickly and efficiently, and Anypoint Platform to integrate data from its legacy systems.

Every employee can now access real-time data to understand how products are performing, and proactively refine them, improving the company’s ability to deliver impact for their advertisers.


REA is rolling out new engagement solutions, including a mobile first, customer-facing self-service portal that allows customers to purchase, upgrade and renew products on-the-go. Visibility across their multiple brands in Hong Kong, Singapore, Malaysia, and the Indonesia market pending, means regional leaders can easily access the information they need to accurately report on advertising pipeline and revenue.

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Bluewolf, an IBM Company, is a global consulting agency and proven Salesforce strategic partner that builds digital solutions designed to create results. Now.